When you step into ZenaRose, you can sense love in every detail. You can feel it when you run your fingers along the reception desk’s industrial piping that my father installed to complement the original piping throughout the enchanting space. You can see it in the carefully arranged flower arrangements, designed by my dear friend Elizabeth Allen, a boutique florist. You can even smell it in the air, a kind of romance emanating from the high-end bottles throughout the salon.
While the details come together effortlessly to leave a lasting impression, they were actually years in the making. Three years ago, I decided to leave the salon world for personal styling. I worked tirelessly going from home to home, styled on location, and took on entire wedding parties to build up a clientele that now feels more like friends than customers - some I even consider my extended family. During this time, I expanded my experience from coast to coast, traveling to LA and New York for makeup and hair training.
Three years went by and I began to feel that it was time to put down roots of a different color—my own salon. After scouting different neighborhoods throughout Boston, I set my sights on Beacon Hill. Walking the cobblestone streets surrounded by beautiful red brick, I felt that my clients would feel at home here; a place that has not only welcomed people from all other places, but also absorbed their culture into its very fabric.
Inspired by a trip to Versailles and the Netherlands, my vision for ZenaRose was a blend of old world Paris and contemporary Amsterdam. I wanted the salon to be a mix of Baroque and modern industrial, where clients of all ages could feel both relaxed and inspired by the colors and textures around them. I also wanted the design to be a direct reflection of me as an artist—bold with soft, classic subtleties.
After three months of hard work, my dream is now my reality. As I mentioned, creating the space was truly a labor of love among my father, my boyfriend, my dear friends, and myself. But the help didn’t stop once we finished construction. Part owner, my boyfriend Kel also assists in managing and marketing ZR to bring the many pieces of building a successful salon together.
Speaking of pieces, let me highlight some of my favorites throughout the salon. Offset by golden guilt mirrors from Restoration Hardware, our contemporary sink and alligator custom-finished chairs were specially made in Italy by Maletti. Our signature rose wall, the centerpiece of ZenaRose, was designed by Ellie Cashman of the Netherlands. And our statement piece, a Victorian-style couch, was also custom designed by POLART Furniture.
Our website was another labor of love. Our graphics and logo, also inspired by the clean, simplistic designs I came across in Amsterdam, was custom designed by Rena Sokolow. She and I worked closely together to ensure that our website looked as elegant as the salon. This wouldn’t have been possible without the stunning photography you see as soon as you click through to our site, by the talented Chelsea Kyle and Daniela Dawson - true professionals of their craft.
Finally, I want to thank Daria Van Nostrand and Samantha Gronberg for always believing in my success. Although we’re not related, I feel as if we are truly kindred spirits. I think I’ve said it all, or as much as you can say about such a beautiful space. To my clients new and old, we’re thrilled to be open and can’t wait to welcome you as Beacon Hill has welcomed us.
Beacon Hill. Photo by Daniela Dawson.
Our custom created styling stations. Photos by Chelsea Kyle.